Pet Resort Website Assessment
Your website is the most important online asset for your business, so it's imperative that you make sure it's optimized properly. A good website can increase your incoming customers and help you outperform your competitors, while a poorly designed site will turn people away and undermine all your efforts.
We've created this short website assessment to help you get a snapshot of your current website and identify areas that need improvement.
1. Does your website load in 3 seconds or under?
Check your site's load speed HERE
Grade your website speed:
1 - 2 seconds = A
3 - 5 seconds = B
6 -7 seconds = C
8 - 10 seconds = D
11 seconds or more = F
2. Is your site fully responsive and mobile optimized?
Grade your website speed:
1 - 2 seconds = A
3 - 5 seconds = B
6 -7 seconds = C
8 - 10 seconds = D
11 seconds or more = F
3. Is your website built on a robust web platform?
Grade your website platform:
Wordpress = A
Custom built website = B
Squarespace, Wix or similar = C
Templated web builder (like Godaddy) = D
Don't have a website = F
4. Do you have web chat on the site?
Grade your web chat:
Live web chat = A
Text web chat = B
Email web chat = C
No web chat = D/F
5. Does your website have a footer with business and contact info?
Grade your footer:
Footer with full contact info and map = A
Footer with full contact info = B
Footer with minimal info = C
Footer with minimal info on home page only = D
No footer at all = F
6. Do you have a simple menu structure?
Grade your main menu:
Simple menu with 5 tabs or less = A
Menu with 6 - 7 tabs = B
Menu with 8 - 9 tabs = C
Menu with over 10 tabs = D
Menu with over 10 tabs and multiple sub tabs = F
7. Does your site contain real images and limited stock images?
Grade your website images:
Lots of real images correctly sized = A
Most real images with a few stock = B
Half real, half stock images = C
Not many images/mostly stock = D
Few images & all stock = F
8. Do you have an About page with content about you, the owner?
Grade your about page:
Has picture and descriptive copy = A
Has picture but little copy = B
No picture but some copy = C
No picture and very little copy = D
No about page = F
9. Does your website contain relevant copy to describe your services?
Grade your website copy:
Very descriptive copy throughout site = A
Has some copy of services = B
Limited describing services = C
Only the bare minimum = D
No real description of services on site = F
10. Do you add new content to your website regularly?
Grade your new website content:
Have a blog with monthly, relevant content added = A
Have a blog with content added sporadically = B
Update events every so often = C
Very rarely add new content = D
Nothing has been changed in a long time = F
11. Are your prices listed on your website?
Grade your pricing on your website:
Pricing is clear and on service pages = A
Pricing is on a separate page on site = B
Pricing is on a PDF document linked on the site = C
No pricing on website = D/F
12. Is your website design, modern, clean and updated to current design trends?
Grade your overall website design:
Updated and looks great compared to all other websites = A
Looks good compared to other pet business sites = B
Looks okay but could use an update = C
Looks outdated = D
Looks outdated and is poorly designed = F
13. Does your website showcase customer reviews?
Grade how well your site shows online reviews:
Has reviews on every page = A
Has reviews on a couple of pages = B
Has reviews on home page only = C
No reviews on website = D/F
14. Does your website position your business properly?
Grade how well your site positions your business:
Shows we are the best pet care business = A
Does a good job showcasing our talents = B
Does a little positioning but need more = C
Doesn't really show what we do well = D
No thought to positioning at all = F
So, how did you do?
Look over your grades for each of the questions above and see where you can improve. Your website is critical to your long term business success, so you need to prioritize it.
Do the items you can do on your own and decide what might be best to hire a professional.